One Team. United for Good.

Our Mission
Hendrick Cares is the corporate social responsibility program of Hendrick Automotive Group assuring the company's legacy of caring for others and commitment to teamwork are put into action to benefit employees, customers and communities.

See Us In Action

Watch our latest overview video to learn more about our efforts and see our teammates in action. Hear what Hendrick Cares means to them and our community partners in their own words.

Watch Now

Corporate Initiatives

Every dealership and employee finds their own way to show how Hendrick Cares, but Hendrick Automotive Group is united in our fight against hunger. What started in 2001 as a local Thanksgiving food drive has grown into a company-wide mission to feed our neighbors in need. Over the past twenty years, our teammates across the country have built partnerships with local food banks, volunteered their time and donated more than 5 million pounds of food.

To address the challenges and immense community needs the COVID-19 pandemic presented in 2020, our support shifted to a virtual fundraising initiative called the Hendrick Hunger Heroes Drive. Every dollar our teammates donate to the drive is matched by Hendrick Automotive Group, and together we've donated $1 million to our food bank partners when they need it the most. 

Our Initiatives
Hendrick Automotive Group dealerships are out in the community making a difference year-round. Take a look at some of our partnerships and dealership-lead efforts.


Thanksgiving Meal Drive

For Lowcountry Food Bank

MINI of Charleston is accepting green beans & non-perishable food items through November 15th to support Charleston families in need. Please stop by today to drop off your donation!


Charleston MINI Club Presents Trunk or Treat

Supported by MINI of Charleston

Stop by the Tanger Outlets at 4855 Tanger Outlet Blvd. on October 27th from 4-6pm for our Trunk or Treat event! Donations accepted to support Darkness to Light. We hope to see you there!


Make Getting Back to School a Little More Fun

The CPO Test Drive and School Supply Event

Stop by MINI of Charleston between August 13th -17th, drop off a backpack or school supplies for a student in need, test drive a Certified MINI and save $500 off, when you purchase before the end of August. Schedule your test drive here!


American Red Cross

MINI of Charleston partners with the American Red Cross for an annual blood drive in August, assisting with emergency need for all blood types. This year's event is located in the Rick Hendrick BMW circle on Savannah Hwy on August 9th, from 9AM-2PM. All donors are needed, and every blood type is necessary to help avoid delays in lifesaving medical care for patients. Make an appointment TODAY at and use sponsor code: Hendrick. All donors will receive a $5 Amazon gift card!


MINI CPO Adoption Event

On Saturday, June 1st, the Charleston Animal Society visited the showroom at MINI of Charleston with cute fuzzy, furry, kissable, lovable, adorable, adoptable animals just waiting for their new homes! A special thank you to those who brought in supplies or made a donation to Charleston Animal Society on this day!